Welsh Black Breed Objectives

1. To promote the attributes of the Welsh Black, either pure or crossbred to the commercial beef industry, focusing on combining the breed’s traditional strengths with technological advances in herd health and breed improvements.
2. Target the marketing of “Welsh Black beef” by providing instant traceability via the society’s online database system. Strategic support for all breeders, finishers, retailers and consumers will secure a premium price for a premium product.
3. To provide an efficient administrative system for members, releasing further income to fund the development and promotion of the Welsh Black, in order to raise the breed’s profile at every opportunity.

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