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New Catering Operator to the Society Pavilion

The Welsh Black Cattle Society is delighted to announce a new catering partnership that will bring an exciting culinary experience to the Pavilion at the heart of the Royal Welsh Agricultural Society shows.

Following a competitive selection process, Nixon Farms of Penmincae Herd has been appointed as the official catering operator for the Welsh Black Cattle Society Pavilion. Renowned for their commitment to locally sourced produce along with Welsh Black beef and exceptional service, the team at Nixon Farms will offer a fresh and inviting menu that celebrates the best of Welsh Black Beef.

Society Chairman, Marian Phillips said:
"We are thrilled to welcome Nixon Farms to our Pavilion. Their ethos aligns perfectly with the values of the Welsh Black Cattle Society—quality, provenance, and a deep appreciation for the Welsh Black Beef and Welsh agriculture. We are confident they will enhance the Pavilion experience for all our members and guests."

The Pavilion, located on the Royal Welsh Showground, serves as a central hub for members and visitors during major agricultural events, including the Royal Welsh Show. The new catering offering will feature seasonal dishes, light refreshments, and special menus that showcase Welsh Black beef and other regional produce.

James Nixon of Nixon Farms, commented:
"It is a great honour to be working with the Welsh Black Cattle Society. We look forward to offering hearty, wholesome food that reflects the proud farming heritage of Wales and enhances the Pavilion’s reputation as a welcoming space for all."

The new catering operation will officially launch at the Royal Welsh Spring Festival on the 17th and 18th of May with members and the public warmly invited to experience the new menu and hospitality.

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